I'm Anisha, the founder and jewellery-loving owner of INITIALLED. In 2020, after the birth of my first son, and in a world of pandemic, I had a lot of time at home to think. I knew that I wanted a specific piece of jewellery to mark the birth of my baby but couldn't find what I was looking for anywhere. Lightbulb (and slightly delerious due to sleep deprivation) moment told me that there was definitely a gap in the market and that if I was looking for something specific, other people probably were too.
I knew I wanted jewellery with initials on, but I didn't want the 2D pendants with cursive text that I kept seeing. Following some prolonged nap-time research, I decided I could teach myself how to make the jewellery I wanted. Starting the learning process with metal stamping kits and brass pendants, the brand slowly formed into something I loved.
Every piece of jewellery has been designed and curated by me. While I use trusted suppliers to produce the individual components, each piece is put together by me, handstamped and packaged. Even the names of the pieces are meaningful - either named after strong little girls or women in my life, the collection feels even more personal to me.
What makes INITIALLED different is that 95% of the collection contains a chunky pendant and our signature petite, sleek lettering is stamped onto every piece. I wanted to cater for everyone and include a range of price points, recognising that some people look for a higher quality of metal (such as Sterling Silver or Gold Vermeil), some people don't mind - as long as the piece is pretty - and some people absolutely want waterproof jewellery.
I aim to make your selection and buying experience as personal as possible and encourage you to contact me via email or Instagram if you'd like advice or to discuss pairing pieces or the collection in general.
Thank you from the bottom of my heart for supporting my dream and joining me on this journey.
Beautiful dainty Ring, exactly what I've been looking for! Arrived very quickly and was packaged beautifully. Came with a storage pouch and cleaning cloth. Size was also perfect. Definitely recommend and it won't be my last purchase!
First time purchasing from this beautiful small business, but won't be my last, im so pleased with my necklace, such amazing quality, and didn't take long to arrive thank you xx😊🫶
Really pleased with my personalised rings. I trawled the internet to find something personalised and not exactly like everything else you see. Wouldn’t hesitate to use again
What a wonderful experience from start to finish. Really pleased with my little unique rings. V special. Wouldn’t hesitate to recommend or buy from initialled again
My rings arrived today! I just wanted to say thank you so much they are just beautiful! Incredible quality, really fast, friendly and reliable service. I bought my first 2 rings after the birth of my first daughter but after receiving them I KNEW I needed more! Now I have a gorgeous stack with the initials of all my little family (including the dog). I've recommended them to EVERYONE and will be ordering more pieces as soon as I choose between them all!
Ordered 10 days ago, contracted customer service twice due to a fault in my order but no response as of yet.
As of Sunday 14th April - I've amended the review due to speaking with customer service which was down when I made my initial review. Anisha was very helpful and met all my needs from a customer standpoint.
